Extraordinary result: HELL ENERGY has gained leading position in India
Based on the latest Nielsen data for May 2023, HELL ENERGY outperformed
all competitors in India and ranked first* in the aluminum can segment of the energy drink
category in terms of units sold. The result is also outstanding because the former leading brand
held this position for 20 years in the country.
Budapest, 06.07.2023
Based on the latest Nielsen data for May 2023, HELL ENERGY outperformed
all competitors in India and ranked first* in the aluminum can segment of the energy drink
category in terms of units sold. The result is also outstanding because the former leading brand
held this position for 20 years in the country.
HELL entered the Indian energy drink market in 2018, i.e. in 5 years it managed to break through to
the top in the ‘can’ category. The determined sales strategy characteristic of the brand, its own
distribution team and the price position corresponding to local preferences brought the result in just
over 60 months, so that HELL gained a leading position in another export country. The recent success
testifies to the unique concept and strategy of the brand, which uses the latest achievements, such
as the innovative knowledge of artificial intelligence, with which the 100 percent Hungarian-owned
company further strengthens its international presence.
HELL energy drinks are currently available in more than 50 countries worldwide, among which they
possess leading position in many markets. The manufacturer, now operating as a portfolio company
(its product range includes iced coffees, iced teas, carbonated soft drinks and vitamin drinks) pays
maximum attention to its consumers and uses only high quality raw materials for its products.
*Based on May 2023 data from market research firm Nielsen, which monitors sales across all Indian retail (excluding petrol stations) in terms of value, volume and sold items.
