World Sensation – A.I. developed and tasted its own energy drink

The world’s first energy drink entirely powered by A.I. has been developed by HELL ENERGY.

Quality Pack International, a member of the HELL Group, and the owners of Azerbaijan Investment Company (“AIC”) have signed an agreement to establish a joint venture company QUALITY PACK Caspian LLC (“QPC”).

QPC’s objective is to implement a vertically integrated aluminum beverage can manufacturing and non-alcoholic beverage filling factory for in the Alat Free Economic Zone of Azerbaijan…

Extraordinary result: HELL ENERGY has gained leading position in India

Based on the latest Nielsen data for May 2023, HELL ENERGY outperformed
all competitors in India and ranked first* in the aluminum can segment of the energy drink
category in terms of units sold. The result is also outstanding because the former leading brand
held this position for 20 years in the country.