A sophisticated new flavor for coffee lovers

The new Rum-Walnut ENERGY COFFEE from HELL

ENERGY COFFEE, Hungary’s leading* brand of iced coffee in aluminum cans, has been available in a special rum-walnut flavor from mid-July. Fans of quality ready-to-drink iced coffee can now find their favorite on store shelves in seven different flavors.

Three years ago, in summer 2019, HELL launched its HELL ENERGY COFFEE iced coffee range in 3 different flavors. Consumers quickly took a liking to the high quality, high value-for-money milk-based drinks made from Hungarian milk, and ENERGY COFFEE achieved a leading position in the Hungarian retail market for ready-to-drink iced coffee in autumn 2020, both in terms of value and number of units sold, a position it has maintained ever since.

All the brands of the HELL group, including ENERGY COFFEE, are known for their continuous innovation and renewal. In the last three years, the three-member range has grown to six members, and now the seventh newcomer has arrived. The iced coffee loving public is open to unique flavors and pairings, so after the introduction of salted caramel at the beginning of the year, from July onwards, those who choose ENERGY COFFEE’s newest addition will be able to taste the flavor harmony of walnut and rum.  

“After a long period of development, we are the first in the country to offer the rum and walnut flavor combination in a handy 250ml aluminum can. It’s important to point out that while it is rum in name and taste, our new iced coffee contains no alcohol, as well as no preservatives or artificial colors. In the summer heat, the new ENERGY COFFEE Rum-Walnut is an excellent choice.” – said György Galántai, Sales and Marketing Director of HELL ENERGY.

The new iced coffee drink, containing 40 mg/100ml caffeine, is made with real Arabica and Robusta coffee extracts and 70% UHT milk, and is packaged in 250 ml, 100% recyclable aluminum beverage cans.

* In terms of volume sales and units sold (Nielsen 2022)