This is what it’s like when a dream comes true: an evening in the company of Michele Morrone, exclusively for the winners of HELL

A true dream came true for the special prize winners of HELL ENERGY’s international
promotion: lucky winners from nine countries arrived to take part in an exclusive experience
in Italy, highlighted by a gala dinner spent in the company of the famous Italian actor and
singer, Michele Morrone.

The special event took place in a scenic location on the shore of Lake Maggiore. As part of
the program, guests explored the breathtaking island of Isola Bella, one of Italy’s most
romantic and iconic landmarks. Following the trip, the most awaited moment of the evening
unfolded in an elegant setting: a gala dinner where guests had the chance to meet the face
of the HELL campaign, Michele Morrone, in person. The Italian star warmly greeted the
international guests, expressing his gratitude for the heartfelt welcome and his joy at being
part of such a unique experience of the community alongside the HELL brand. The
atmosphere was made even more unforgettable by a fantastic live band, seamlessly
blending the charm of Italian lifestyle with modern elements.

By the end of the evening, a truly intimate and special atmosphere had taken shape. Guests
not only shared a dinner with the star, but also had the opportunity to take photos with him,
turning the experience into more than just a memory, but something to hold onto as well.

“When we envisioned this promotion, our goal wasn’t just to offer material prizes, but to give
real, inspiring moments. A truly special evening that participants will happily talk about even
years later. This event perfectly reflects how much our consumers mean to us. We wanted to
give every winner a premium brand experience, one that means style, appreciation, and a
genuine sense of connection,” said Adrienn Popovics, Marketing Director of HELL ENERGY.

HELL’s promotion was bigger than ever before, attracting millions of participants from nine
countries. While the grand prize, a brand-new Mercedes-AMG A35 was impressive on its
own, the evening spent with Michele Morrone undoubtedly became one of the most
memorable highlights of the campaign.

Want to see what happened? Watch the video from the event!