Temporary Production Pause at HELL Mega-Factory Due to European B-Vitamin Shortage

Budapest, October 15, 2024– Due to the ongoing B-vitamin shortage in Europe, HELL ENERGY Hungary Ltd. will temporarily suspend the production of HELL energy drinks containing B-vitamins from October 17, 2024, for an estimated period of 2-3 weeks.

The European B-vitamin shortage, widely reported in the media, is significantly impacting industries such as pharmaceuticals and food production. B-vitamins are essential for many processes, and a notable example is B12, which supports normal immune function and helps reduce fatigue. In response to this situation, we are forced to pause the production of our HELL energy drinks from October 17, 2024, for a temporary period.

We are taking every step to minimize the duration of this interruption and reduce its impact on our partners and customers. Importantly, this production pause only affects HELL energy drinks, while the rest of our portfolio – including Ice Coffee, XIXO, and FloeWater – remains fully available.

As this shortage affects a broad range of industries across Europe, we are actively working with our suppliers and international partners to resolve the issue as swiftly as possible.

We appreciate the understanding and support of our partners and customers during this challenging period.