2024.02.14. Budapest

One of the world’s sexiest men chosen as the new face of HELL ENERGY

HELL ENERGY has made another astonishing move

Budapest, February 14, 2024

HELL ENERGY has made another astonishing move: in the latest global advertising campaign for the brand, which will be available in more than 60 countries, one of the world’s most popular actors, Michele Morrone, is seen in various life situations. The star of the sultry Netflix franchise movie “365 Days”, the face of Dolce&Gabbana, opens another chapter in the HELL success story.

Michele Morrone is best identified with the charismatic character of Massimo Torricelli, as the film that burst onto the international scene in 2020 has earned the Italian actor the adoration of millions of viewers. The film debut was followed by a series of commissions from prestigious fashion houses, including a 2023 commercial with Katy Perry for Dolce&Gabbana perfume. He can also be seen in the upcoming feature thriller Subservience, starring opposite Megan Fox. Thanks to these commissions and his film carrier, for now, Michele Morrone’s name is now synonymous with an attractive, stylish look, charisma and alpha-male energy.  

HELL ENERGY has always been at the forefront of breaking new and exciting ground with innovative solutions. Michele’s character and captivating look are a perfect match for the brand, so the collaboration between HELL and the star is not just an advertising campaign, but a meeting of two greats who represent strength and quality. “With this new advertising campaign, our aim is to open another chapter in the brand’s success story, with an exciting character whose values are familiar from HELL ENERGY. Through this collaboration, we will further increase our international presence and expand our target group by appealing to a younger and trend-following generation.” – said Adrienn Popovics, HELL’s Operative Marketing Director, about the new cooperation. 

The new campaign, consisting of several mini commercials, will be launched in more than 60 countries in mid-February, using the full spectrum of marketing communications, with a special focus on social media channels. The charismatic Italian actor will be seen by fans and consumers of HELL in an integrated, multi-channel ad campaign, on point of sale and outdoor advertising media, as well as on television and digital channels. A special feature of the films is that they will show Morrone in different life situations, enjoying a HELL energy drink, such as his morning routine or during a workout. Filming took place in Hungary as part of an international production, with a crew of around 100 people and an American director.