2020.05.15. Budapest

New HELL commercial with Bruce Willis is out

Bruce Willis can be seen having not only a HELL ENERGY Drink but also HELL ENERGY…

Bruce Willis can be seen having not only a HELL ENERGY Drink but also HELL ENERGY Coffee in the brand’s new advertisement spot, and the actor is also accompanied by a beautiful young woman. The commercial filmed in New York with the Hollywood star will be airing for the first time today on television and social media.

This is the second time HELL ENERGY and Bruce Willis team up for a commercial as the actor has agreed to be the face of the brand for an additional two years. HELL, which exports to over 50 countries worldwide and leads the market in several of them, has also signed Zuleyka Rivera, considered to be the most beautiful woman in the world, who played the lead female role in the most viewed music video of all time, Despacito, which garnered 6.7 billion views.

The campaign aims to popularize not only HELL ENERGY Drinks but also HELL ENERGY Coffee, the line of iced-coffees that will be debuting on the international market this year. The commercial was filmed on the streets of New York and in a 52nd-floor luxury apartment. Filming was carried out in collaboration with the same American production company as before, so the actor met up with “old acquaintances” from both HELL and the crew during filming. The American movie star, just like at the previous shoot, was extremely professional, but showed his humorous side as well getting a laugh out of the crew several times.

“This year’s filming took place at a beautiful location, we had a lot of fun and everything went smoothly. Even though with Bruce’s conspiratorial smile, we included a little gag in the closing scene of the spot, this ad has a very different feel from the previous one. Bruce’s cool and charming personality fits our concept perfectly and in Zuleyka, we found the perfect partner for it” said Péter Pantl, director of international communication and marketing for HELL ENERGY about filming the ad.

The campaign endorsed by Bruce Willis will be launched worldwide in mid-May.