The sales activity of HELL ENERGY has been supported from the beginning by a unique marketing activity. The first step in the international expansion was the two-year cooperation with the AT&T Williams Formula 1 team in 2009, with which HELL ENERGY was the first Hungarian company and the second among energy drinks to be the sponsor of the Formula 1 world.

The year 2018 marked another milestone for the brand, with a unique advertising campaign starring Hollywood star Bruce Willis.

Since then, HELL has extended its partnership with the Hollywood superstar twice, in 2020 and 2022. In the 2020 commercial, Willis promoted HELL ICE COFFEE, the new product line debuting at the time, alongside HELL Classic, and was joined by Miss Universe-winning model-actress Zuleyka Rivera, known from the “Despacito” video.

Thanks to the fact that innovation and continuous product development are still one of the most important aspects in the life of the company, it is certain that the fans of the brand can expect a lot of innovations and novelties in the coming years as well!