HELL ENERGY is one of the world’s most dynamically developing FMCG brands, as shown by its rapid success and booming export market. The 100% Hungarian brand was launched in 2006, became the market leader in Hungary by 2010, and is now a major player in the international energy drink market, with exports to more than 60 countries. Beyond Hungary, it is also the market leader in Romania, Greece, Slovakia, Bulgaria, Bosnia-Herzegovina, Croatia, Cyprus, and India (with 250 ml sizes) among others.

HELL ENERGY owes its success to its excellent quality, good value for price, wide availability, international marketing communication background, and positioning in line with consumer needs. The company is unique in the energy drink sector in that it is the market leader in several countries, has a strong brand, and owns its own modern filling plant and aluminum beverage can factory, giving it an unparalleled strategic position on a global scale.