We like to follow the latest trends, this is why we decided to dress our energy drinks in a new design. We haven’t changed our excellent quality ingredients, but from now on, we are putting special emphasis on indicating the important components of our product on the packaging, for example, the 5 different B vitamins HELL energy drinks contain. We have also switched to a new ‘soft touch’ can for that energy giving nectar you all know and love, so that not only drinking it but also holding it will be a premium experience. Want to see for yourself? Look for our new packaging in stores from the end of February. Keep cool, drink HELL!