Autumn is has arrived, but a true HELL ENERGY fanatic knows that though the warm sunny days of summer are over, every season has something special in store. Each year, the Hungarian energy drink brand comes up with delicious new flavors to energize consumers during the cold grey days of winter. The newest ICE COOL products are wilder than ever, their plum and pear flavors in a uniquely designed package will not leave you out in the cold. Freshness, energy, and enticing flavor dressed in a gorgeous new design. HELL ICE COOL Plum and Pear from HELL ENERGY with tried and true quality and the usual 32 mg / 100 ml caffeine content will be available in stores starting October.