Quality and innovation are one of HELL ENERGY’s most important missions, which energy drink enthusiasts have considered HELL’s trademark since the very beginning. The company’s Borsod County factory, equipped with unparalleled German production technology, produces premium quality energy drinks in strict compliance with the FSSC 22000 food safety regulations.
Satisfying current consumer needs and continuous development play an exclusive role in the development of HELL’s energy drink portfolio. In addition to the classic (32 mg / 100 ml caffeine, tutti-frutti flavour) energy drink, innovative products such as HELL STRONG with a +20 percent caffeine content recommended for extreme use or the sugar-free HELL Zero product family are also available under the umbrella of the brand.
Following the trends, the company’s mission is to produce functional drinks that contain extra ingredients in addition to the usual ingredients from energy drinks. To this end, HELL STRONG FOCUS was born in 2017, with a total of 11 ingredients (including magnesium and L-carnitine).
The HELL ICE COFFEE iced coffee brand was launched by HELL ENERGY company on domestic market in 2019 with 3 product variants, and barely a year after its introduction, it became the first in the Hungarian retail market of ready-to-drink iced coffees, both in terms of value and number of units sold. The brand has held this position since November 2020, and has even been able to strengthen its domestic dominance since then. Apart from Hungary, the product line is available in almost 30 countries, and in Romania, Greece, and Slovakia it also boasts a market-leading position. In 2023, the HELL ICE COFFEE portfolio now boasts 7 members, including versions without added sugar and lactose-free, providing a solution to the different needs of coffee lovers. The 250 ml aluminum cans of milk coffee variations are made with at least 70 percent milk, real Arabica and Robusta coffee extracts, without preservatives, and with a caffeine content of 40 mg/100 ml, thus providing the quality coffee experience in environmentally friendly, endlessly recyclable packaging.
HELL’s vitalizing taste is ensured by the use of high-quality ingredients and the latest technology. The process of energy drink production is supervised by excellent professionals, making sure that only flawless products reach consumers.
In order to serve the increasing production volume and the export markets safely, QUALITY PACK was built in the spring of 2017, as a member of the HELL group of companies, Hungary’s first aluminium beverage can factory. The 42,000-square-foot plant produces 1.5 billion 250-ml beverage cans and can lids per year using 75 percent recycled aluminium raw material, which is still 100 percent recyclable. Having this factory means that HELL ENERGY can declare that it manufactures its products entirely itself without the use of an external source.
The latest gem of the production complex is the filling plant suitable for the production of milk-based beverages in aluminum cans, which was handed over on 10 September 2020. The HELL ICE COFFEE brand – which was introduced in 2019 – was initially manufactured in Germany for hire. In November 2019, the construction of the new 11,880 m2 plant, equipped with the latest technology, began, in which 50,000 boxes of premium iced coffee can now be made per hour. Thus besides the 3 original variants(Latte, Capuccino and Slim Latte) the two novelties from 2021, Double Espresso and Coconut are manufactured in own production, from high-quality domestic milk.