HELL ENERGY is one of the fastest growing FMCG brands in the world, as proven by its explosive export expansion and growing global popularity. The 100 percent Hungarian energy drink brand was crafted in 2006 and by 2010, it became the market leader in Hungary, it has become a key player internationally, with an export market of more than 50 countries. In addition to Hungary, it is the market leader in Bulgaria, Romania, Bosnia and Herzegovina, Slovakia, Croatia, Greece and Cyprus.

The success of HELL ENERGY is due to its excellent quality, good value for money, wide availability and world-class marketing communication activities. The company is a unique player in the energy drink sector, the only one in the world that is able to claim to have a market-leading, established brand in several countries, its own ultramodern filling plant and aluminium beverage can factory, giving it an unparalleled strategic position globally.