What are the chances in life, that you get invited to travel to the famous and traditional Monza Grand Prix as a VIP guest of the Williams Formula 1 team??? – None, zero, almost nothing ….normally. I am very sure that many people had the exact same ideas when posting those pull tabs they had collected from the lid of Hell cans.
HELL Energy International Ltd. considers international expansion of the brand a main priority besides the domestic success. After the World Food Moscow at the end of September , which is the largest food exhibition of Russia, HELL represented the brand with a unique, individual stand at the world’s largest and most prestigious food expo: the SIAL.
The nearly 100 square-meter exhibition area hosted business partners for 5 days from all over the world. The next step in the spectacular, fast-speed growth was to enter the Russian market which marks as an important moment in the life of the brand. HELL introduced itself for the first time for the market professionals at the Moscow Food exhibition, which is a regular and traditional market event since 1992.
Take two young and willing groups and there is a great chance something good turns out. It was no different when HELL Energy Drink started a cooperation with the FUSION 5 team. The purpose was to create two incredibly cool cars, and to use them in HELL energy drink promotion campaigns. Anybody who has seen the machines agreed that the cooperation reached its purpose. Two exceptional cars were built at the Fusion workshop, that have absolutely nothing similar to them in the entire country, and can hardly be found in Europe.